A vector-based Theory of Change, a webinar with Dave Snowden & Sonja Blignaut (recording)

A context might be complex and non-linear, but that doesn’t mean it is random and unreadable. In this webinar, you will learn about the complexity-based alternative to setting goals based on specific outcomes. While a clear goal might work in an environment where effect follows cause, in a complex context it might be a dangerous thing if conditions around you change rapidly. Your goal could blinds you to that change and to new possibilities.

In this session, Dave Snowden shows how a sense of direction is a valuable alternative. A vector integrates three factors: knowing which direction you want to move in, how quickly, and how much effort will be required. An understanding of the concept of vectors, along with the awareness of where you are at the moment places you in the ideal position for leading change, identifying how you can begin, and seeing where it makes sense to intervene.

The Vector-Based Theory of Change is based on a solid basis in natural science and anthropology as well as narrative theory and gives you a way of integrating multiple elements such as movement, time, and diversity in an actionable way.

Critically vector-based targets reward intrinsic motivation, while explicit goal based approaches have been proven to damage this.