reveals deep insights.
with the objectivity of
in real time
Everyone's experiences and perspectives are meaningful
SenseMaker® is the world’s first crowdsourcing method for human judgement, meaning, and feeling. Everyone’s voice deserves to have an impact and SenseMaker® offers a science-based approach to guide collective impact and leverage the strengths of being human in uncertain times.
Thick data at scale starts one perspective at a time...
SenseMaker® engages human intelligence in reflecting qualitative data related to personal experiences, observations, and situations – the what. The magic occurs in the way quantifiable data is then gathered which contains the meaning, feelings, and motivations in the context shared. In simple terms, human, not artificial, intelligence provides the why.
Meaning is deeper than just the context
SenseMaker® by design goes deeper. Setting the context is an individual observation, a micro-scenario, or a presented sense-making item. Such items are then expanded by each respondent by adding more layers of meaning with unique question forms. Rich in elements of thick data, SenseMaker® starts to illuminate beneath the waterline.
Every moment we observe, we perceive, we make sense of our world
By simultaneously gathering both the “what” and the “why” in high volumes, SenseMaker® offers a more authentic sense of reality as well as an awareness of population re-enforcing perceptions that may be skewing reality. With sufficient diversity and volume, it gives us a unique ability to make sense of complex, ambiguous, and rapidly changing environments which allows far better decisions to be made.